Javier Rodriguez

How I Work

Every project starts with understanding the problem through the eyes of the people who face it. I conduct research — interviews, usability sessions, surveys — to uncover the real needs behind feature requests. Then I move fast: sketches become prototypes, prototypes go in front of users, and feedback shapes the final design.

I have reduced complex multi-step workflows to single-click actions, translated atmospheric data into actionable recommendations that farmers trust, and shipped a complete mobile game in two months. The common thread is the same: research first, test often, ship with confidence.

I care deeply about craft — clean typography, considered spacing, accessible interfaces — but never at the expense of utility. Design exists to serve people, not to impress other designers.

Experience

• 2020 — present

  Freelance Product Designer

  Product design consulting across agritech, social platforms, and consumer apps. Designed the crop treatment advisor for Visual. Currently designing Caff, a social platform for thematic communities.

• 2017 — 2020

  Product Designer

  Geoblink

  Redesigned the platform's most-used feature, built an open-source design system, and created a custom icon set. Worked with enterprise clients including Danone and Granier.

• 2017

  BSc Business Administration

  Business background provides a unique lens for design decisions — understanding market context, user economics, and organizational constraints.

• 2022

  Google UX Design Professional Certificate

  Formal UX methodology training complementing hands-on product experience.

Side Projects

I have shipped six apps and games across iOS, Android, and web — including Hop Raider (Product Hunt game of the week), Caff (social platform), and Front.me (personal page builder). Building side projects keeps my skills sharp and lets me explore ideas without client constraints.

Photography

Photography trains my eye for composition and narrative — skills that carry directly into interface design.