Javier Rodriguez

Independent

• Designed a crop treatment advisor for Visual (agritech platform) that farm managers adopted into their daily workflow, optimizing both time and cost of treatment application
• Led product design for Caff, a social platform for thematic communities targeting young adults
• Conducted user research, prototyping, and usability testing across diverse client engagements in agritech, consumer apps, and social platforms

Geoblink — Geolocation Intelligence Platform

• Redesigned the platform's most-used feature (catchment area creation), reducing the primary user flow from 3+ clicks to 1 click — re-engaging users who had abandoned the feature
• Built and shipped an open-source design system that unified the platform's visual language across all features
• Designed a custom icon set replacing all third-party icons, improving consistency and brand recognition
• Conducted user research with enterprise clients including Danone and Granier, translating insights into measurable product improvements

Hop Raider — Mobile Platformer Game

• Led research, design, and art direction for a cross-platform mobile game from concept to App Store launch in 2 months
• Earned Product Hunt game of the week and maintained a five-star App Store average rating
• Made deliberate ethical design decisions: no ads, no pay-to-progress, no dark patterns